StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Tarantino's Marketing - Case Study Example

Cite this document
Summary
1The film writer and director Quentin Tarantino has been responsible for some of the most original and controversial films of recent times. His films have catapulted him from unknown 'movie buff' to one of the cult heroes of the nineties and as famous as the stars of his films…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Tarantinos Marketing
Read Text Preview

Extract of sample "Tarantino's Marketing"

Download file to see previous pages

This set the stage for the meteoric rise of his next film, which was the Oscar winning Pulp Fiction. Tarantino had established a career through the impact these first two projects. In 1994 Reservoir Dogs was voted best film and best debut and in 1995 Pulp Fiction was voted best film and Tarantino best director by Empire magazine1. This seemed to be a new kind of director making new kinds of films which were enormously popular, and which employed extremely good marketing. This dissertation will look in detail at the general marketing and in particular at the posters and other visual media used in these campaigns.

It will be focusing on the images, colours and language used and the affect on their audience. In addition, it will be looking also at other visual marketing activities that have been undertaken, for example guerrilla marketing which has used striking posters in unusual locations as well as props scattered around various cities seemingly randomly which made great photos news advertising. It will look at the effect that movie posters have on the film-going public - it seemed that at one time everyone had (or still has) these posters in their rooms.

The more controversial side of this medium will also be explored. What techniques are used to create the shock factor and interest in the films that are being advertised How do these techniques actually work, and what implications do they have on other practitioners in the field, and what impact do they have on wider film culture. Finally, the paper will discuss if this style and form of advertising actually has the effect intended. Chapter 1 This chapter will investigate Quentin Tarantino and the types of films that he makes and how this shapes the type of advertising techniques he would use.

From this we will then look to investigate the way in which Quentin Tarantino uses shock advertising to grab the attention of the public. Before Tarantino, the general use of posters in advertising forthcoming films, as well as the actual trailers for the films, had been the industry standard method for many years. Eventually as in every design or art medium this dual concept would grow and evolve into a stable model.Tarantino upset this standard set-up by using strikingly original sometimes shocking, single images amongstother marketing and advertising strategies to establish points if difference.

Following Tarantino's success, the film advertising industry was not slow to follow his lead using more and more original ideas, using unusual and shocking visual images, to capture the public's imagination.Quentin Tarantino's film Kill Bill had an advertising campaign that illustrates some of these methods. Figure 1Figure 2Figure 3Many different campaigns were designed and they all look different but they all conveyed the same kinds of striking imagery. Also images were used on unusual blank canvases throughout cities, elevator doors for example.

This type of advertising added to Quentin Tarantino's reputation as a both as filmmaker and as a general creative person (he also writes scripts). This chapter will therefore concentrate on the effects of the advertising used by Quentin Tarantino and his marketing team. Why have they decided to use a variety of mediums to advertise his films I will attempt to understand how these advertising techn

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tarantino's Marketing Case Study Example | Topics and Well Written Essays - 3000 words”, n.d.)
Tarantino's Marketing Case Study Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/performing-arts/1525393-tarantinos-marketing
(Tarantino'S Marketing Case Study Example | Topics and Well Written Essays - 3000 Words)
Tarantino'S Marketing Case Study Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/performing-arts/1525393-tarantinos-marketing.
“Tarantino'S Marketing Case Study Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/performing-arts/1525393-tarantinos-marketing.
  • Cited: 1 times

CHECK THESE SAMPLES OF Tarantino's Marketing

Risk Assessment. The business of Tesco

Tesco is a multinational enterprise that runs its business in general merchandizing and grocery with the help of retail chain of stores spread all over the world.... The company is the second largest retailer in the world in terms of net earnings.... hellip; Tesco and its activities Tesco is a multinational enterprise that runs its business in general merchandizing and grocery with the help of retail chain of stores spread all over the world....
7 Pages (1750 words) Essay

Analysis of Quentin Tarantinos Movies

The year 1991 saw him write Reservoir Dogs, an upcoming producer by the name Lawrence Bender took notice of tarantino's work and asked him for a month's time to turn his work into a fully-fledged movie.... "tarantino's first career goal was to become an actor, and he has continued to play roles in his own films and in the work of others....
6 Pages (1500 words) Essay

Quentin Tarantino - the Film-Maker of the New Generation

hellip; Moreover, this paper discusses tarantino's contribution to the American pop culture and culture in general. Considered as one of the premiere independent film-makers of all times, Quentin Tarantino is deemed by most as an immensely gifted writer and director.... Dubbed as one of the world's leading independent film-makers, Quentin Tarantino is deemed by most as an immensely gifted writer and director....
4 Pages (1000 words) Essay

U.K.FILM INDUSTRY

The timing proved to be a stroke of marketing genius.... Kill Bill, Volumes I (2003) and II (2004)1 is a tale of remorseless, bloody revenge.... At one level it is a simple linear plot disguised cleverly using the story telling device of a non-chronological sequence, blended with technical finesse and a highly stylised form....
12 Pages (3000 words) Essay

Prevalence of Violence in Quentin Tarantinos Movies

Two of Quentin tarantino's film, Pulp Fiction and Inglorious Basterds depicted so much violence to the point that it was done casually and nonchalantly.... Both films contained tarantino's “hyperbolic violence .... Although Tarantino is already renowned for making quality and almost surreal films, this “hyperbolic violence” which is always present in tarantino's film is just too prevalent and used too casually to the point of nondescript that it desensitizes his audience....
5 Pages (1250 words) Essay

Surrealism and 'True' Reality in Quentin Tarantino's Films

Surrealism and 'True' Reality in Quentin tarantino's FilmsSurrealism is the usage of numerous techniques and games that were developed in the 20th century in art, poetry and literature in order to provide inspiration.... As the paper outlines, surrealism is the usage of numerous techniques and games that were developed in the 20th century in art, poetry, and literature in order to provide inspiration....
1 Pages (250 words) Essay

Considerations to Entry in the Proposed Foreign Market

In most cases, business enterprises develop marketing techniques that are aimed at driving competitors out of the market.... A firm should research the new market opportunities carefully before deciding to invest.... In essence, enormous benefits can be reaped from making wise and informed… The modern financial markets, especially the banking sector, have experienced diverse dynamism in the recent past (Barth, Lin and Wihlborg 72)....
5 Pages (1250 words) Case Study

Importance of High School Diploma or College Degree to Be Successful

This essay "Importance of High School Diploma or College Degree to Be Successful" describes the subjective concept of success and different relations to it.... The author examines whether success can be related to a high school or college diploma or not and to what extent.... He demonstrates people's aims and achievements....
8 Pages (2000 words) Scholarship Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us