StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Phrmceuticl Indutry - Case Study Example

Cite this document
Summary
The UK phrmceuticl mrket i ucceful, reerch-driven, high-technology indutry. The UK mrket i dynmic nd increingly competitive nd, with trde urplu of 2.44bn in 1998, it rnk third fter Germny nd witzerlnd in the globl phrmceuticl indutry rnking in term of trde blnce…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Phrmceuticl Indutry
Read Text Preview

Extract of sample "Phrmceuticl Indutry"

Download file to see previous pages

t the me time, product lifecycle re hortening becue of increing competition within the different therpeutic ctegorie. In 1998, in the UK, phrmceuticl R&D expenditure w 3.54bn, lmot third of totl UK expenditure on R&D. The bpi clim tht the UK phrmceuticl indutry invet more thn 20% of it totl turnover in R&D nd i reponible for over 70% of phrmceuticl reerch within the UK. (Coyne , 2005, pp.88-121) The increing cot of drug R&D, coupled with increing cot rtionlition nd control in helthcre ytem throughout the world, h fuelled the huge mount of cquiition nd merger ctivity within the indutry, which h now reched nother tge.

The greement to merge in Jnury 2000 of the UK indutry leder Glxo Wellcome with mithKline Beechm, to form Glxo mithKline in $76bn meg-merger, will hve n enormou impct on the UK mrket, not let on indutry employment the compny rtionlie opertion. lmot ll the other mjor phrmceuticl compnie operting in the UK hve undergone or re in the proce of undergoing merger nd cquiition, including trZenec, Pfizer nd Wrner Lmbert, hire nd Robert, nd Celltech with Chirocience nd Medev. The mrket i divided into two ector: precription-only medicine (POM) nd over-the-counter (OTC) medicine.

POM re obtined only with precription from qulified medicl profeionl nd dipened only by regitered phrmcit in licened phrmcy outlet. Promotion of precribed phrmceuticl i extremely limited, being confined to dvertiing in profeionl journl. The vt mjority of precribed phrmceuticl in the UK re precribed through the Ntionl Helth ervice (NH).ccording to the bpi, UK expenditure per peron on precription medicine, t round 88 per yer, i low in comprion to other mjor Europen countrie - only round hlf tht of Frnce or Germny.

However, the proportion of expenditure on drug in the NH i riing, in pite ttempt to contin cot. It roe from 8.7% of the totl NH budget in 1980 to 12.7% in 1997. The proportion of people exempt from NH precription chrge h lo rien tedily, from 60% of ll precription in the 1970 to more thn 85% in 1998. (Coyne , 2005, pp.88-121)In recent yer, the NH h been in n lmot contnt tte of finncil crii, which h led to evere budgeting problem. There h been widepred reporting of o-clled rtioning' of certin drug, leding to lottery of cre' where the vilbility of tretment cn be dependent on the ptient' helth uthority.

The UK i reported to be the highet uer of cheper generic drug in Europe, well being the lowet uer of new drug - with the proportion of generic drug precribing hving rien from 41% in 1991 to more thn 60% in 1997. (Coyne , 2005, pp.88-121)In contrt, the mrket for OTC phrmceuticl i conumer orientted. Certin product, deignted phrmcy-only product, do not require precription but cn only be old t licened phrmcy under the uperviion of regitered phrmcit. Other product, deignted generl le lit (GL), cn be obtined t wide vriety of retil outlet with no requirement for phrmcy or phrmcit.

Multimedi promotion of GL product i widely permitted. Min medi dvertiing expenditure for OTC phrmceuticl (excluding vitmin nd upplement nd medicl good), roe from 97m in 1998 to 116.8m in 1999, n incree of 20.3%.(Mrci , 2004, pp.109-111)The NH will continue to be under preure for the foreeeble future, with the demnd of n increingly geing popultion on one hnd nd the introduction of new therpie on the other. The OTC mrket will be fuelled by the increing number of drug (often well known) entering the OTC

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Phrmceuticl Indutry Case Study Example | Topics and Well Written Essays - 4750 words”, n.d.)
Phrmceuticl Indutry Case Study Example | Topics and Well Written Essays - 4750 words. Retrieved from https://studentshare.org/miscellaneous/1514427-phrmceuticl-indutry
(Phrmceuticl Indutry Case Study Example | Topics and Well Written Essays - 4750 Words)
Phrmceuticl Indutry Case Study Example | Topics and Well Written Essays - 4750 Words. https://studentshare.org/miscellaneous/1514427-phrmceuticl-indutry.
“Phrmceuticl Indutry Case Study Example | Topics and Well Written Essays - 4750 Words”, n.d. https://studentshare.org/miscellaneous/1514427-phrmceuticl-indutry.
  • Cited: 0 times

CHECK THESE SAMPLES OF Phrmceuticl Indutry

Construction Industry

The author of this paper "Construction Industry" explores the peculiarities of the construction industry.... According to the text, the industry is involved in different fields like civil engineering and architecture which consists of the assembling of the Infrastructure and buildings.... hellip; A construction company basically involves a lot of activities which touch the daily life of every American person....
9 Pages (2250 words) Research Paper

The Automobile Industry

Name Institution Course Date The Automobile Industry The automobile industry is by no doubt one of the biggest industries in the business world and has grown tremendously since the inception of the first vehicle.... The automobile industry can be said to refer to all the vehicle manufacturing plants and car brands that are currently present in the market....
4 Pages (1000 words) Essay

High Demand in a Construction Industry

The construction industry can be defined as "the building or assembly of any infrastructure on a site or sites" (quote 1).... This industry is in high demand due to a rise in both economic activities and population.... As a career, construction offers individuals the opportunity to start at the bottom of a company as a laborer, and move up the ranks over time to become a project manager and even general manager....
9 Pages (2250 words) Essay

Sustainability of Whiskey Jack Forest in Ontario

Canada is a country known for the huge forests present within its boundaries.... Not only do these forests provide the scenic beauty generating huge amounts of profits for the tourism industry present there and impacting the economy of the country, but they also provide jobs and raw materials to the industries around....
9 Pages (2250 words) Case Study

Tretment pln pper on specific clinicl sexulity issue: Pedophili

Despite this convincing evidence of serious public helth problem, the support for reserch into the cuses nd tretment of pedophili (nd other sexul devitions) is very wek, with little or no phrmceuticl industry support nd poor government support.... In one of the editoriаls in the New Englаnd Journаl of Medicine, this аuthor decried the need for government аnd phаrmаceuticаl industry support for reseаrch in the treаtment of sexuаlly deviаnt behаvior....
21 Pages (5250 words) Essay

Geographical Relocation

This paper аnаlysеs thе rеlocаtion, thе country of rеlocаtion, provides an ovеrviеw of living аnd working conditions аnd invеstigаting thе wаys thаt mаy fаcilitаtе thе rеlocаtion аnd аdаptаtion procеss of а workеr who еxpаtriаtе from London to Mаdrid.... hellip; Intеrnаtionаl еxpеriеncе is broаdly rеcognizеd аmong multinаtionаl compаniеs аnd is аn еssеntiаl аssеt for mаnаgеrs who аrе еаgеr to obtаin morе еxpеriеncе in thеir profеssionаl аrеа....
10 Pages (2500 words) Coursework

Human Recourses Management in India

Current pper provides discussion of humn resource issue in Indi highlighting bckground informtion on Indi, recent developments in the Indin economy nd review of Indin humn resource mngement (HRM) literture.... The ltter prt of the pper presents results from lrge-scle HRM survey.... hellip; Finlly, the min conclusions nd future chllenges fcing Indin HR mngers re highlighted....
20 Pages (5000 words) Essay

Film industry in china

These stages are the Cinema of Hong Kong, China, and Taiwan.... Film industry in the main land of China started growing in 1949 up to the recent days.... They have faced… Most of the locally produced films are routinely banned or censored, but they are played in foreign nations, thus there is a chance of growth of the despite the fact that they are not embraced Practically, issues concerning films began back in 1896 when the natives started producing motion pictures in a place called Shanghai....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us