StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Consumer Research of Intuit - Case Study Example

Cite this document
Summary
The paper "Consumer Research of Intuit" discusses that generally, during site visits, the company’s research visit consumers and business in their work places in order to get hands-on experience on how the products are used and where improvements can be made…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Consumer Research of Intuit
Read Text Preview

Extract of sample "Consumer Research of Intuit"

In lab studies, consumers are invited to experience new product testing and contribute ideas while in remote surveys consumers are engaged by telephone, asked questions concerning products, and also invited to test new design concepts online. Through consumer research, intuit can understand particular customer needs, launch improved products, and predict future trends in terms of the needs of financial products.

Having successfully beaten Microsoft in the market for financial software and solutions, this is the time for intuit to further focus on unveiling products that answer the needs of every customer. It becomes the giant in the market this could lead to complacency and relaxation with a net effect of losing its trust among customers. The such tendency among market giants gives way for emerging companies to avail better products and take a share of the market with significant impacts. As such therefore anything could go wrong and for intuit to avoid such a turn of events they should focus more on market research, segmentation, and unveiling products for specific customer segments.

The company has extended its product profile to cover also solutions for mobile devices and this is expected to lure younger customers to acquire financial solutions. Carrying out successful consumer studies among these young customers requires the company to understand their behavior perfectly. The young consumer would typically share their ideas and opinions on social media thus the company should capitalize on social media channels in trying to gauge research results among this generation of consumers. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Intuit case study Example | Topics and Well Written Essays - 250 words”, n.d.)
Intuit case study Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1666390-intuit-case-study
(Intuit Case Study Example | Topics and Well Written Essays - 250 Words)
Intuit Case Study Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1666390-intuit-case-study.
“Intuit Case Study Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1666390-intuit-case-study.
  • Cited: 2 times

CHECK THESE SAMPLES OF Consumer Research of Intuit

System Map of a Garden

This paper observes the system map of the farm garden both in terms of a consumer and an operations manager.... The garden acts as a consumer of products from suppliers and also a producer of various products and animals.... The system is comprised of various sub systems and sub-sub systems based both on the consumer's perspective and the farm garden's operations manager.... The garden performs as a consumer as well as a producer of products such as animals (rabbits, dogs and cats), honey, vegetables and fruits among many other products....
12 Pages (3000 words) Essay

The Influence of TRA Variables Consumers' Intent to Purchase

The study of Kim and Cheung (2011) also showed how personal values and beliefs strongly influenced consumer attitudes toward purchasing a particular product; moreover, previous experiences also helped predict purchase intentions while perceived behavioral control acted as a mediator in the relationship between attitudes and purchase intentions....
12 Pages (3000 words) Essay

Thesis for Graduating Paper

This differences that arise due to differences in the prices of commodities in different areas and sectors of a country is what makes economists do a lot of research to come up with a common price of common commodities in order to calculate the index.... Secondly, which is the main reason as to why research has to be done on selecting the items in the basket is that, people are dynamic in the way they spend.... This paper seeks to evaluate the consumer price index by discussing how it is calculated and its implications....
3 Pages (750 words) Essay

The importance of statistics and consumer research in marketing

[Instructor Name] Importance of Statistics and consumer research in Marketing Introduction Marketing which is about gathering information on consumers involves the effective roles of statistics and consumer research in it.... Both statistics and consumer research are like fundamentals to input the marketing operation.... consumer research refers to studying about consumers and their behaviors, while statistics refers to a method of collecting information about consumers' thoughts and perceptions....
4 Pages (1000 words) Essay

Consumption of Natural Resources

tatistics show that the United States is the largest consumer of almost all natural resources.... China is therefore justified for being the largest overall consumer since they have the largest population.... Finland has been recorded as the highest timber consumer because they are also the largest producers of paper....
19 Pages (4750 words) Essay

How Consumer Choice Is Influenced by a Psychological Need

This paper "How consumer Choice Is Influenced by a Psychological Need" focuses on the fact that advertisements in their very essence are persuasive in nature.... Their primary goal is to sell something to the consumer.... Companies often stimulate consumer's desire in order to get them to buy a product.... This paper will focus on how consumer choice is influenced by this psychological need.... consumer behaviour is a direct effort to enhance a person's self-concept....
10 Pages (2500 words) Essay

Qualitative Research Report

The paper called "Qualitative research Report" describes various techniques that are used for analyzing qualitative data, the role of interviews.... The approach aims to identify the underlying motivation, beliefs, and values of the respondent regarding the focal subject of research.... The unstructured interview involves a detailed discussion of the research agenda.... he observation method of collecting qualitative data is a time taking procedure that aids the researcher to analyze the behavior and response of the individual public and draws an inference by monitoring the change in the attitude related to the research objective....
10 Pages (2500 words) Report

Consumer Behaviour in Decision-Making Process

The paper "consumer Behaviour in Decision-Making Process" is an exceptional example of coursework on marketing.... The paper "consumer Behaviour in Decision-Making Process" is an exceptional example of coursework on marketing.... The paper "consumer Behaviour in Decision-Making Process" is an exceptional example of coursework on marketing.... This is because consumer decision-making is based on a unique process and a unique set of rules as determined by the buyers and not the sellers....
14 Pages (3500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us