StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Facebook: Social Networking - Term Paper Example

Cite this document
Summary
The website selected in this study is the social communication website Facebook where people can open their own personal accounts and can search and communicate with their friends around the world. It also allows people to make new acquaintances…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Facebook: Social Networking
Read Text Preview

Extract of sample "Facebook: Social Networking"

Download file to see previous pages

This interaction can be explained in the light of Schramm’s Model of Communication. According to the model, (as cited in Beck, Bennett and Wall, 2004), there are six elements of communication. They are source, encoder, message, channel, decoder, and receiver. In addition, to them, there is feedback that comes back from the receiver to the sender that gives the sender a chance to assess how effectively he is performing. In addition, according to Schramm’s model, field of experience has a role in encoding and decoding the message.

According to Schramm, a message can become complicated by different meanings learned by different people. In addition, the process of interpreting the message is influenced by various factors ranging from attitudes, age, and distractions (pp. 38-40). To illustrate, the picture of an intimate French kiss uploaded by an American youth may be interpreted in totally different ways by two people who visit the profile from two different parts of the world. A friend from the same nation may ‘like’ the picture and is likely to post a good ‘comment’ and ‘share’ the picture.

On the other hand, a person who sees the photo from an orthodox Arabic nation may dislike the photo and is more likely to post a negative ‘comment’ on the photo that it represents social degradation. Thus, it becomes evident that there is an intended meaning of the photo that the sender assumed according to his field of experience. However, the way the receivers decode the message varies according to their field of experience. In both the cases, the sender gets a chance to know how well he is performing and how effectively the receivers decoded his message through ‘likes’, ‘comments’ and ‘sharing’.

The same interaction can be explained in the light of Berlo’s SMCR Model of Communication too. As Bhatia (2009) points out, there are four elements in the model; source, message, channel, and receiver. Source stands for the person who uploads the photo or video, and the efficiency of the source is dependent on various factors ranging from communication skills, attitudes, knowledge, social system and culture (pp. 134-135). Evidently, the photo of the French kiss was the combination of all these factors and the channel was the ‘add photo’ interaction that enables seeing sensation.

The last element is the receiver. Evidently, the way the receiver interprets the meaning of the photo depends on various factors ranging from the receiver’s communication skills, attitudes, knowledge, social system, and culture. Thus, different people are likely to interpret the photo in different ways. Admittedly, Schramm’s model of communication better explains the interaction described here because Berlo’s model does not mention the possibility of feedback. Evidently, the ‘add photo and video’ interaction allows effective feedback through ‘like’, ‘comment’ and ‘share’ options.

The analyzed communication is likely to result in a reinforcement of existing values and attitudes, though, depending on the type, form, direction, intentionality, and role of content, the impact can vary. For example, in this case of uploading a photo of French kiss, it will be viewed as something good by those who belong to the same culture, same values, and same age group. On the other hand, the ones who belong to a culture that is against this are likely to view this as an unacceptable practice.

Thus, it only reinforces the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Facebook: Social Networking Term Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Facebook: Social Networking Term Paper Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/journalism-communication/1439036-1-choose-a-specific-social-networking-website-that-is-an-internet-website-that-enables-social-interaction-among-its-users-su
(Facebook: Social Networking Term Paper Example | Topics and Well Written Essays - 750 Words)
Facebook: Social Networking Term Paper Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/journalism-communication/1439036-1-choose-a-specific-social-networking-website-that-is-an-internet-website-that-enables-social-interaction-among-its-users-su.
“Facebook: Social Networking Term Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/journalism-communication/1439036-1-choose-a-specific-social-networking-website-that-is-an-internet-website-that-enables-social-interaction-among-its-users-su.
  • Cited: 0 times

CHECK THESE SAMPLES OF Facebook: Social Networking

Online Application Ning - the Platform Allowing Users to Create and Close Their Own Social Network

hellip; Many studies have analyzed the effects of social networking in various aspects of society.... In these regards, everything from education to corporate environments and interpersonal communication has been analyzed within qualitative and quantitative frameworks in an effort to articulate the rapid progression of social networking technological advances.... This critical analysis functions to examine the role of social networking with a variety of diverse populations, arguing that the widespread social adoption of this technology has not simply been a tool to achieve greater efficiency, but is in actuality reshaping and formatting the nature of human culture and consciousness....
5 Pages (1250 words) Coursework

How the Field of Business Has Been Impacted by Social Networking

This paper is a literature review targeted at analyzing the following statement: The field of business has been innovatively and creatively impacted by social networking in the area of increasing the company's advertising exposure to generate more prospective customers.... hellip; The research focuses on the companies' selling their products and services by taking advantage of the development and innovation of marketing using the social networking approach.... The new approach includes offering the many advantages of their products and services to the members of the social networking sites....
6 Pages (1500 words) Research Paper

Why Egyptian Youths Use Facebook and the Effect of Facebook on Them

Why have Egyptian youth turned towards new media like the Facebook Social Networking site?... The paper "Why Egyptian Youths Use Facebook and the Effect of Facebook on Them" discusses that communication theory has just begun to fully understand the social and personal implications of online social networking sites on communications and individual development.... Seeking to explain the relatively new phenomenon of online social networking in the Arab context through an analysis of Facebook in Egypt, this proposal will be structured in the following manner....
6 Pages (1500 words) Research Proposal

Advertising on Facebook

The latest and ever growing Facebook Social Networking site has… me a part of the advertising activities of both big and small businesses and proves true to its claim that its pages ‘give business the opportunity to build a consumer base, sell products, run  promotions, schedule appointments or reservations, share information, Full Advertising on Facebook With the growth of internet users and the easy access an individual has to information in connecting through the web, more and more business establishments are looking to its influence in reaching out customers....
2 Pages (500 words) Essay

Social Medias and Technologys Positive Effect on Teenagers and Students

Social media can be explained as the various online services available to people like social networking sites, web conferencing services, online chat services, forums and so on.... Even though technology can be defined well, it is comparatively difficult to explain social media as such.... social media can be understood as the whole… But from these the real social media, it is, internet and radio that gives a person a chance to communicate with other party....
9 Pages (2250 words) Research Paper

Controversy of Real Name Policy on Facebook

The aim of the paper “Controversy of Real Name Policy on Facebook” is to analyze the Real-Name Policy on Facebook, which is a regulation requirement by Facebook that all the Facebook users should establish and use the Facebook Social Networking sites using authentic identities.... This way, it will be possible for the Facebook community to remain safe, owing to the fact that people will only interact on the basis of knowing each other authentically, thus avoid the incidences of cyber-bullying that has been a characteristic of the social networking (Görzig & Frumkin, 2013)....
8 Pages (2000 words) Research Paper

Social Media has Become a Ubiquitous Part of the Internet

social networks reflect the relationships that involve various entities in the society.... The paper examines different aspects of social media avenues, which includes review of the sites, audiences, effectiveness, relevant technical features, its focus, advantages and disadvantages.... hellip; social media refers to the platform on the Internet where various people in the society share their ideas and daily experiences.... social media provides the society with an avenue to express itself freely and make friends across the globe....
6 Pages (1500 words) Essay

Social Networking & Security: Facebook

nbsp; Marshable (2010) has mentioned some facts about the history of Facebook, one of the most popular social networking sites, in his article Facebook – The Complete Biography.... He has also pointed out that “Facebook and its idea spread across the college campus within months from launching and at present, it is the second largest social networking site, second only to my space as far as traffic is concerned” (Marshable, 2010).... The author states that the information exchanged through social networks is not safe and anybody can misuse it for personal gains....
10 Pages (2500 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us