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Dsl Versus Cable Consumer Attitudes Toward Both

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... reliability through the DSL. The advocators of cable modems predict the obsoleteness of the DSL as a result of its Cable or DSL?) The competition between cable and DSL is considered to be of a critical one. The cable is considered superior over the port on the router. 6. Connect the Internet port, or WAN port, on your router to your cable or DSL modem with a standard Ethernet cable Likewise, many cable and DSL companies offer two different packages for new subscribers. One involves buying the cable Short, Chris. (03 May 2003) "Cable vs. DSL" Retrieved from http://www.shortfamilyonline.com/t ech/networking/cable-versus-dsl.php Short, Chris. (03 May 2003) "Cable vs. DSL" Retrieved from http://www.shortfamilyonline.com/t ech/networking/cable-versus-dsl.php Accessed on 22 September, 2004 ...



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Sources list for DSL VERSUS CABLE CONSUMER ATTITUDES TOWARD BOTH:

Stuart, E.W., Shimp, T.A., & Engel, R.W. (1987). Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context. Journal of Consumer Research 14, 3: 334-49.
Consumer Psychology and Marketing Performance

Directions Fall 1998. ADSL versus Cable Modems. http://www.compasscomputer.com/dir98fal.html. (14 Mar. 1999). p. 5.
Cable Modems and ADSL

Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing

Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry

Krohn, F.B., Flynn C. "Physicians and consumers conflicting attitudes toward health care advertising." Health Marketing Quarterly, 18 (3/4), 2001: 5-12.
The Influence of the Media

 

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