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Ethics In Personal Selling

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... another place has worse ethics, or better ethics, than others. Often, their ethics can only be perceived as different. I Personal selling is a personal interaction between the salesperson, and the customer. The salesperson must create 2 . ETHICS Ethics plays an important role in many areas of our business world. Take direct selling, for instance. How can you tell Direct Selling Association, Direct Selling Association. Washington. 2002. <http://www.dsa.org/ethics > direct selling methods. What are ethics? Here is the most recent textbook definition from a college MBA (Masters in Business Administration) ...



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Sources list for ETHICS IN PERSONAL SELLING:

Sallee, A. and Flaherty, K. (2003), `Enhancing Salesperson Trust: An Examination Of Managerial Values, Empowerment and The Moderating Influence Of SBU Strategy', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 229
Personal Selling

McFarland, R.G. (2003), `Crisis Of Conscience: The use Of Coercive Sales Tactics and Resultant Felt Stress In The Salesperson', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 311
Personal Selling

Wood, W. (1994), `Reinventing The Sales force', Journal Of Personal Selling and Sales Management, Volume 21, Number 3
Personal Selling

Wotruba, T.R., Simpson, E.K, & Reed-Daznik, J.L. The recruiting interview as perceived by college student applicants for sales positions. Journal of Personal Selling & Sales Management, 9(3). 13-24.
Recruiting the Recent College Graduate

Stevens, C.D., & Macintosh, G.(2003) Personality and attractiveness of activities within sales jobs. Journal of Personal Selling & Sales Management (23)1: 23-36.
Humanistic and Interactionist Theories of Psychology

 

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