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Personal Selling And Promotion

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... Personal selling is a personal interaction between the salesperson, and the customer. The salesperson must create Direct marketing involves directs selling and promoting corporate products and materials to existing and future Software technologies, presently expanded its filtering criteria to incorporate sites that sell or promote the sale of machine advertising is envisioned for further promotion. Further promotion occurs through elements such as coupons to stimulate repeat purchases, personal selling and premiums. objectives of advertising are clear: to sell or promote a product or service. The means to that end is the art of ...



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Sources list for PERSONAL SELLING AND PROMOTION:

Wood, W. (1994), `Reinventing The Sales force', Journal Of Personal Selling and Sales Management, Volume 21, Number 3
Personal Selling

Sallee, A. and Flaherty, K. (2003), `Enhancing Salesperson Trust: An Examination Of Managerial Values, Empowerment and The Moderating Influence Of SBU Strategy', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 229
Personal Selling

McFarland, R.G. (2003), `Crisis Of Conscience: The use Of Coercive Sales Tactics and Resultant Felt Stress In The Salesperson', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 311
Personal Selling

Stevens, C.D., & Macintosh, G.(2003) Personality and attractiveness of activities within sales jobs. Journal of Personal Selling & Sales Management (23)1: 23-36.
Humanistic and Interactionist Theories of Psychology

Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis

 

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