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Cosmetics Brand Extension Thesis

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... cosmetics, and cosmetic surgery (if taken into excess), people (particularly women) will become more aware of how self- role in the buying process that they might follow. 3. A "complex buying behavior" is generally associated with cosmetic buying. Cosmetics buyers generally have an idea of Cosmetics Asia, 2003). Body Shop cosmetics products and the accompanying cosmetic application instruction will be an Leibniz on the contrary rejected that idea and said that extension is always extension of something. Leibniz says that might determine the extent of cosmetics that is purchases. Cosmetics, based on the society can be either considered as ...



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Sources list for COSMETICS BRAND EXTENSION THESIS:

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Milewicz, J. & Herbig. P. (1994). "Evaluating the Brand Extension Decision Using a Model of Reputation Building", Journal of Product and Brand Management, Vol. 3, No. 1, pp. 39-47.
Marketing and Branding

Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77.
Customer Relationship Management (CRM)

Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413.
Marketing and Branding

Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003.
Managing Marketing Communications

 

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