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Consumer Brand Trust

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... establishing consumer trust and building long-lasting customer relationships. For example, consumers who suffer from information Traditional trust (trust of family and close society) and institutional trust (trust of ISO standards for example) are their trust in the top brand names. Role of Media in the Projection and Promotion of Greed and relationships - not necessarily brands - and think partners you can trust will offer you guaranteed service levels Identifies low trust and high trust states. Trust has to be first built on some basic calculation (expectations) that ...



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Sources list for CONSUMER BRAND TRUST:

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Keller, K. 2003, 'Consumer Evaluations of Brand Extensions,' Journal of Marketing, vol. 54, no.1, pp. 27-41.
Internationalization of Branding

Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry

Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41.
Brand Extension in the Food Industry

Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing

 

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