StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

What are the factors associated with online purchases - Research Paper Example

Cite this document
Summary
The methodology used in this study was well developed in order to clearly give the relevant information regarding the various factors that affect online purchases and to give a clear analysis that can be helpful in decision making. In this respect, the purpose of the study was…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
What are the factors associated with online purchases
Read Text Preview

Extract of sample "What are the factors associated with online purchases"

Factors affecting online purchases inserts His/her inserts inserts Grade   RESEARCH METHODOLOGY The methodology used in this study was well developed in order to clearly give the relevant information regarding the various factors that affect online purchases and to give a clear analysis that can be helpful in decision making. In this respect, the purpose of the study was clearly stated as a guiding step towards this process.Purpose of the study The major purpose of this undertaking was to obtain the factors that affect the behavior of people with respect to online purchases and to give a deeper insight into the whole picture.

The study was intended to give recommendations on the on the ways to improve the behavior of people and encourage online purchases by giving the advantages of this alternative. Given the above reason, the research adopted an exploratory approach which enabled a clear illumination of all the relevant issues. An exploratory study is adopted when little information is available regarding the situation in question of when further research has not really been undertaken. As such, it creates the need to dig into the ground and obtain the first hand information.

The objective here is to allow much insight into the issues and gain much familiarity with the concept. Research design The study involved an inquiry into the factors associated with online purchases and was therefore intended to achieve the objectives of the researcher. The study was therefore be designed to meet the standards that would ensure the exhaustion of all the relevant factors. Data collection In order to obtain all the relevant information, the study adopted both primary and secondary sources of data.

The secondary sources are helpful in giving thorough background information and in shedding light on the theoretical aspects regarding the situation. This information is important in making the reader gain an inclusive understanding of the eventual outcome. On the other, hand, primary data was used and was mostly obtained from questionnaire surveys. Interviews were also carried out in the relevant places focusing on different people in terms of age brackets, population, income and residence.

The questionnaire survey The questionnaires used in the study basically consisted of two parts. The first part consisted of questions designed to give information regarding the behavior and attitudes of people regarding the whole online business and to asses the acceptability of this concept. The second part of the questionnaire involved an assessment of users’ views and perceptions and whether they feel satisfied with the online buying. Some of the questions were further customized to give an idea of whether the respondents who were buying online were likely to continue with the habit.

To those who have not yet embraced online purchases, the objective was to find out why and what their expectations were.Interview survey The personal interview technique was adopted since it gives very first hand information and enables the researcher reach particular objectives. The technique is very productive and a versatile method of communication that best supplements other methods of data collection.Data analysis The responses in the questionnaires are best expressed as percentages to give a clear picture and illumination so as to facilitate easy comparison.

For instance, the percentage of people who use online means as a source of purchases is determined and expressed as a percentage. The data collected was analyses using computer software like the Statistical Package for Service Solution (SPSS).,

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“What are the factors associated with online purchases Research Paper”, n.d.)
What are the factors associated with online purchases Research Paper. Retrieved from https://studentshare.org/psychology/1591262-what-are-the-factors-associated-with-online-purchases
(What Are the Factors Associated With Online Purchases Research Paper)
What Are the Factors Associated With Online Purchases Research Paper. https://studentshare.org/psychology/1591262-what-are-the-factors-associated-with-online-purchases.
“What Are the Factors Associated With Online Purchases Research Paper”, n.d. https://studentshare.org/psychology/1591262-what-are-the-factors-associated-with-online-purchases.
  • Cited: 0 times

CHECK THESE SAMPLES OF What are the factors associated with online purchases

Consumer Buying Processes and Influential Factors

In Western countries, as an example, convenience foods that are served quickly have become a part of the cultural landscape, their part within the Western diet an integral addition in food consumption and consequentially, as an example of consumer behaviour that is often based upon brand loyalty associated with emotional context over other more rational factors such as quality or good taste.... Culture can be identified by a series of elements that are associated with values, ideas, attitudes and other...
10 Pages (2500 words) Essay

Benefits of E-Procurement

Decline in procurement-to-pay cycle time and costs associated with outsourcing procurement and it helps maintaining smooth procurement operations.... Conversely, suppliers benefit from lower managerial costs, use of standard online catalogues that can be quickly updated with new product information, more effectual targeting, and access to a wider range of buyers (Babin & Weiss, pp....
8 Pages (2000 words) Literature review

The Consumer Decision-Making Process as It Relates to Replacing a Laptop Computer

what are the most popular categories within our products which lead to more browsing and purchases?... In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades.... (Oracle, 2012) In a recent online survey that Oracle conducted in April 2012 for the e-tailing group, the consumer base (1,033), for survey purposes, showed the following as background profile characteristics: 50 % male, 50% female Shopped online four or more time in the last year Typically spends $500 or more annually online 100% own a smartphone (required criteria for inclusion) 48% own a tablet device 29% are Amazon Prime members (Oracle, 2012)....
8 Pages (2000 words) Assignment

How Online Retailing Satisfies the Needs of Hedonic and Utilitarian Customers

How online Retailing Satisfy The Needs Of Hedonic And Utilitarian Customers?... Name: Instructor: University: Course: Date: Hedonic & utilitarian consumption Research reveals that consumers are often faced with various types of choices between hedonic and utilitarian alternatives....
13 Pages (3250 words) Essay

Online Shopping Buyer Behaviour in Fashion industry

One of the factors is that while the traditional retailers must look for viable premises that will attract customers, the online retailers do not have to look for premises.... The researcher of this paper aims to analyze online shopping buyer behaviour in fashion industry.... … This research will look into the differences between the traditional retail marketing and online shopping in the fashion industry.... The paper "online Shopping Buyer Behaviour in Fashion industry" will look into the differences between the traditional retail marketing and online shopping in the fashion industry....
7 Pages (1750 words) Dissertation

Business-to-Business Marketing vs Business-to-Consumer Marketing

Adjei and Clark (2010) highlighted that B2C organizations utilize additional marketing exercises such as coupons, showcases, storefronts (both physical and online), and presents to allure the target business sector to purchase products.... In spite of the fact that the promoting projects are similar for every business, the purchasing inspiration is diverse and they have distinctive needs in terms of the data that they… B2B bargains principally with different organizations, not the general population, while B2C gives items and services specifically to the end client....
12 Pages (3000 words) Essay

Consumer Buying Motives and Influential Factors

In Western countries, as an example, convenience foods that are served quickly have become a part of the cultural landscape, their part within the Western diet an integral addition in food consumption and consequentially, as an example of consumer behaviour that is often based upon brand loyalty associated with emotional context over other more rational factors such as quality or good taste.... The focus of the paper “Consumer Buying Motives and Influential factors” is on the understanding of social, personal, psychological, and situational factors affecting consumer behavior....
10 Pages (2500 words) Coursework

Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer

hellip; In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades.... The author of the "Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer" paper seeks to understand how those consumers, who need to replace a laptop, will make choices for what they plan to purchase next....
8 Pages (2000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us