StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Management - Essay Example

Cite this document
Summary
The buyer is greatly influence if the product or service is perceived as useful for him. It may have substitutes but its uniqueness is the attraction. Future valuation is also a decision making factor. iTunes were popular because this offer satisfied the huge demand…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Marketing Management
Read Text Preview

Extract of sample "Marketing Management"

Download file to see previous pages

When the consumer paid this price he was assured of top grade quality, hence he did not mind shelling out a low price compared to the retail price of a CD. He could also burn his own CDs and since he could do it several times the final cost was negligible when compared to the quality of the product he got. 3 Promotion. Image plays a very important role. Whether it is the image of the product which enhances value or status or the image of the buyer when he acquires a product or service, both factors are extremely important for the buyer in arriving at a purchase decision.

iTune was certainly something one could possess with pride. The mere ownership carried a premium as the performance was superior to any other product in the market. 4 Place or Time of offer. It is of great value to the buyer if a product or service is offered to him at a place and time that suits him. This is a particularly relevant feature in on-line sales of products as accessibility from anywhere and at anytime is the greatest attraction of such trades. The method of access devised by iTunes was simple and easy to manage.

There were no messy subscriptions and the download was quick and fast. The ease of access and use were fascinating for the user hence this became a useful factor in the popularity of the product. Although each of the above factors was well exploited by Apple yet iTune became popular mainly because of two of above factors. Firstly the product offered an opportunity to customers to acquire CD grade music from the net; a facility offered by the P2P service like Napster that was closed down by the law denying the pleasure of getting high class music files online.

The second was the Place and Time of offer that offered the convenience of acquisition at one’s choice. Among its rivals the closest ones also took advantage of the above factors but they relied more heavily on price cutting like in the case of Music.com who

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Management Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1546805-marketing-management
(Marketing Management Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/miscellaneous/1546805-marketing-management.
“Marketing Management Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/miscellaneous/1546805-marketing-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Management

Marketing Management Examination

Marketing Management Examination_EN_#779443 Contents Marketing Management Examination_EN_#779443 1 Contents 2 1a.... The company's representative from the top level management also highlighted that the issues related to the lack of synchronization among various divisions of the company has automatically taken its toll in the process of delivering products of innovative nature on a regular basis....
20 Pages (5000 words) Essay

Producing a Marketing Plan for Tesco

Marketing Management Exam Q.... Therefore, in the first year, Tesco should build such product management strategies that could identify the tastes and preferences of the potential customers.... Produce a 2 Year marketing Plan for a Company of Your Choice.... Moreover, Tesco's customer centric marketing approach such as its loyalty card approach and club card tactics have been very famous among the customers, which has further rewarded the organisation with augmented customer morale and brand value....
8 Pages (2000 words) Essay

Marketing Management and Strategy: SIA Group of Airlines i.e. SIA airline, Silk Air and Tiger Airway

Given today's global marketing and economical environment, critically evaluate the product/market marketing strategy available to SIA Group of Airlines i.... .... SIA airline, Silk Air and Tiger Airway.... Your answer should include an analysis of each strategy group and desired positioning for each of the above airlines … Singapore airlines: It is the national airline of Singapore....
10 Pages (2500 words) Essay

Marketing Management College Assignment

Jettysurf is chain of cloth and accessories stores, having presence mainly in southern part of Australia with ten stores in Victoria, five stores in South Australia, two in Tasmania and two in Act.... It stocks branded cloths and accessories like jackets, denims, pants, tees, scarf, snow jackets, watches, belt, shoes, boots, sun glasses, card holder etc of various brands like Billabong, Hurley, Quicksilver, Element, Ripcurl, Roxy, Volcom, Birds of Feather, Olas, Auabella and Square One....
4 Pages (1000 words) Assignment

Marketing Management case

They are likewise a key indicator of an organizations capability to make opportune instalments to Advertising management case Advertising management case Liquidity proportions measure an organizations capa to reach its developing transitory commitments.... arketing management (14th Edition) [Hardcover]....
1 Pages (250 words) Case Study

Marketing Management Plan

marketing of Samsung products is guided by the philosophy “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” ("Values & Philosophy”, n,p).... Delivering quality products to their customers is a form of marketing that will attract other consumers to Samsung products.... The core marketing objective of Samsung is to try and entice the Y generation to embrace new technologies....
9 Pages (2250 words) Essay

Applied Marketing Management

Applied Marketing Management Fragmentation is spread of attention across an increasing array of media and entertainment choices.... These activities are most important tool in developing an effective and efficient integrated marketing communication program.... marketing Strategy....
2 Pages (500 words) Assignment

Marketing Management: Pricing

This assignment "Marketing Management: Pricing" discusses pricing that can be one of the most difficult marketing decisions, the basic process is to set a price of service is calculating your costs; estimating the benefits to customers and the limits on how much they're willing to pay.... It is a signal that the price may be too high so the marketer has to modify the attributes of the marketing mix....
2 Pages (500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us