StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Service Product Marketing - Essay Example

Cite this document
Summary
4, p. 97), Pine and Gilmore stated that ‘experiences are a distinct economic offering, as different from services as services are from goods’.
Is the marketing of goods, services and experiences so distinctively…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful

Extract of sample "Service Product Marketing"

Download file to see previous pages

To assist with process of analysing this statement, definitions of experience, services and goods are set out below. There are of course variations of the definitions available to describe experiences, services and goods. Another consideration is the relationship between experiences, services and goods plus whether each is clearly distinctive from the other especially if one considers how closely related they are to each other. Where it has been considered relevant political or economic backgrounds have been included to give this work greater depth.

Experiences are what people have felt or feel when they use goods and services providing the basis for future purchases and behaviour. Providing good experiences can be the key to commercial success. People can buy goods and services because they want to do so or because they have to. The portrayal that some goods and services can provide certain kinds of experiences can make people think need rather than just want goods and services (Ison, 2000, p.48). Economists used to concentrate almost exclusively on the economic experiences of companies and manufacturers rather than the experiences of the consumers of services and goods.

It was generally believed that the experiences of companies were distinct from any services and goods that they offered. However the economic experiences of firms should be analysed to make the delivery of services and goods more effective and cheaper to provide. The link between using experiences to lower costs and pass on the savings to customers in the form of lower prices was appreciated by aircraft and car makers during the 1920s, and if Henry Ford’s adoption of mass production method is taken into account earlier than that.

In other words it is a different slant on the theories relating to economies of scale (Schnaars, 1998, p. 45). More recently economists, market researchers and

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Service Product Marketing Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Service Product Marketing Essay Example | Topics and Well Written Essays - 3500 words. Retrieved from https://studentshare.org/miscellaneous/1535000-service-product-marketing
(Service Product Marketing Essay Example | Topics and Well Written Essays - 3500 Words)
Service Product Marketing Essay Example | Topics and Well Written Essays - 3500 Words. https://studentshare.org/miscellaneous/1535000-service-product-marketing.
“Service Product Marketing Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/miscellaneous/1535000-service-product-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Service Product Marketing

Is service Marketing Different from Product Marketing

product marketing: A Comparison The marketing is believed to be the practice of promoting products and services that are conceptualized and designed in order to meet and fulfill specific needs and wants of the public (Fernando, Saad and Haron pp.... product marketing: A Comparison The marketing is believed to be the practice of promoting products and services that are conceptualized and designed in order to meet and fulfill specific needs and wants of the public (Fernando, Saad and Haron pp....
3 Pages (750 words) Research Paper

MARKETING DEBATEIs Service Marketing Different From Product Marketing

(Lazer, 1971) Thus the differences between the present day service marketing and the traditional product marketing in the ranks of the small and the large businesses asks of the marketers to learn the same so that they could understand for their own betterment what the present day marketing regimes could bring about and thus benefit all and sundry.... However in order to have a deep understanding of the service marketing and related standards, it would be pertinent to touch the different aspects… These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds....
3 Pages (750 words) Essay

Developing marketing activities for a product/service

This report introduces the new marketing activities to be implemented in introducing the Tagfront product-line for Fujitsu Clothing UK.... hellip; The paper gives a detailed information about new marketing activities to be implemented in introducing the Tagfront product-line.... The paper "Developing marketing activities for a product/service" introduces the new marketing activities to be implemented in introducing the Tagfront product-line for Fujitsu Clothing UK....
16 Pages (4000 words) Essay

Service Marketing, Objectives, Strategies and Planning

Innovations and technological advancements have made service/product marketing highly complex and competitive.... This case study describes service marketing, objectives, strategies, and planning.... This paper outlines marketing functions, implementations of strategies, direct and indirect customers, prospects, marketing planning.... hellip; marketing objectives are no more a trivial subject for business entrepreneurs and advertising companies....
8 Pages (2000 words) Case Study

Marketing Services Versus Products

hellip; Depending on whether someone is marketing a product or a service, the approach to marketing may be different.... There are however times that the approach to marketing products marketing SERVICES VERSUS PRODUCTS marketing services versus products Different peoplehave different needs within any specific setting.... Depending on whether someone is marketing a product or a service, the approach to marketing may be different....
2 Pages (500 words) Assignment

Marketing Services Versus Products Part II

Depending where the tourists would want to go, travel agencies can arrange for marketing Services versus Products – Part II Total Number of Words: 444 Response to John Perez To market products and services, John mentioned that both service and product can be customized such that products are physically configured whereas services are customized in the form of service delivery (Perreault, Cannon, & McCarthy, 2014).... Response to Reggie Cole In relation to the marketing mix, Reggie mentioned that both products and services should satisfy the need requirements of each customer....
1 Pages (250 words) Assignment

Considering Pakistan as a Country Attracting the Tourists, Developing Strategies

This is because there are many out there in Pakistan and all they need is a bit of development and proper marketing techniques.... Now once the potential market has been explored it is important to decide will it be mass marketing or niche marketing.... As far as this industry is concerned it will be widespread marketing but niche in the way that only for those who have the wish to indulge in adventurous activities.... However, the struggle does not end here and a perfect marketing strategy including the most suitable marketing mix should be formed in order to carry out the plan successfully....
11 Pages (2750 words) Research Paper

Product Service System, Greenwashing, Green Marketing

The paper "Product Service System, Greenwashing, Green marketing" discusses that in general, the economic, legal and ethical responsibilities of a corporation must be adhered to ensure that it functions within the bounds of what is moral and what is lawful.... Information dissemination is also lacking as there is no strong marketing campaign launched by the companies and their guiding principles that is sure to attract some people....
9 Pages (2250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us