StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Research Practices - Essay Example

Cite this document
Summary
A qualitative and quantitative research is must in developing a system for marketing analyses. Qualitative research is more of collecting data, conducting interviews, using documents and to understand and explain social phenomenon. Quantitative research involves is of development of natural sciences to study natural phenomenon…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Marketing Research Practices
Read Text Preview

Extract of sample "Marketing Research Practices"

MARKETING RESEARCH PRACTICES A qualitative and quantitative research is must in developing a system for marketing analyses. Qualitative research is more of collecting data, conducting interviews, using documents and to understand and explain social phenomenon. Quantitative research involves is of development of natural sciences to study natural phenomenon. Survey methods, formal methods, econometrics, etc., are some of the examples of quantitative research.It's the research and analysis done by the scientists in different kinds of fields like engineering, marketing, etc.

, yielded fruitful results in the development of different industries, which became more and more consumer friendly. The main purpose of these developments was to develop products that could be used in everyday life.The research involves finding potential problems in the present applications used and resolving them by updating them or using new products. The researchers found the flexibility of a product enables it to be used by more clients. Another important factor probably the most important one is the cost.

If the final product is expensive there will be only few takers for it. Therefore research has been done to use cost effective products. Qualitative research methods are more often used as it involves observation of data that helps in finding solutions to the problems. Qualitative research has been categorised into three categories named as positivist, interpretive and critical.Positivist research methods involves attempt to test theory that to understand the predictive element of the phenomena.

It involves formal propositions, hypothesis testing, measuring of quantifiable variables, etc. In this type of research it is assumed that the objectives are given in reality and can be measured by their properties. Interpretive research method involves sharing of information and social constructions such as language. Interpretive method is used to understand the meaning of the given information that was assigned to the researchers. Critical research as the name implies concentrates more on the critical view of the subject.

It highlights the critical viewpoint of the situation that has to be analysed. Action research and Case study research methods are as important as above-mentioned methods. The action research method describes what problems an organization is facing; what appropriate steps should be taken to resolve these kinds of situations. It is more often action-oriented method. Case study method involves studying the main object of the organization, how the situation is related to the real life context, etc.

Case study can be positivist, interpretive and critical.Planning In any marketing sector marketing plan is considered to be very important and a thoughtful business plan cannot be overemphasizes because much hinges on it: financial support, management of the available resources like operation and finances, credit from suppliers, promotion and marketing and last but not the least company's goals and achievements.Before writing a marketing plan some of the important questions that has to be addressed are:1.

What service does the business provide to the clients2. Who are the potential customer and reasons for purchasing the service or product3. What are the steps or ways you reach the potential customer4. From whom or where the funds comeReferencesSBA. (2006). Writing the Plan. Retrieved 29 August 2006 < http://www.sba.gov/starting_business/planning/writingplan.html>. SBA. (2006). Marketing Basics. Retrieved 29 August 2006 < http://www.sba.gov/starting_business/marketing/basics.html>. Bethany K. Laurence. (2006).

Will My Business Make Money Retrieved 29 August 2006 < http://www.nolopress.com/article.cfm/objectID/73FBAC1E-B3B2-432A-B186FE6E090326F5/111/228/296/ART/>.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Research Practices Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Marketing Research Practices Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1526615-marketing-research-practices
(Marketing Research Practices Essay Example | Topics and Well Written Essays - 500 Words)
Marketing Research Practices Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1526615-marketing-research-practices.
“Marketing Research Practices Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1526615-marketing-research-practices.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Research Practices

Marketing Practices of China

The purpose of this paper “Marketing practices in China” is to evaluate the emerging markets the Chinese community is venturing into when doing business.... hellip; The purpose of writing this paper is to identify the country's practices in marketing and determine their impacts on international trade.... The business uses diverse marketing strategies and professional management styles that bring it success.... The business uses diverse marketing strategies and professional management styles that bring it success....
5 Pages (1250 words) Research Paper

Marketing Styles of Financial Services

Unfortunately, for Citibank United Kingdom (and even for HSBC UK) I could not obtain interest rates for their mortgage products, hence I applied the findings of the research to the bank's credit card rates.... The paper "marketing Styles of Financial Services" discusses that banks and other price setters will always find a right way to exploit the naiveté of the average customer.... Clearly, in this example, the bank is playing in a very broad context of marketing ethics....
7 Pages (1750 words) Research Paper

Marketing a New Philosophy of Management

hellip; The study is meant to assess how the selected topic fits into the overall marketing theory, arguments for and against the opinion or statement, preferably using real-life observations and/or real data or live examples, and recommendations as to available strategies and practices that can be used to overcome the problem or misconception.... The study will give a new direction to future training and research work within the field of marketing.... The author of this paper "marketing a New Philosophy of Management" comments on the concept of marketing....
7 Pages (1750 words) Research Paper

Supplements, Diet Pills, Drug Recalls, and Health Marketing

This article was based on a research conducted among specific women.... Issues regarding the usefulness of supplements to humans and use of diet pills… Additionally, drug recalls and health marketing has led to contradictory views in the way these are practiced....
8 Pages (2000 words) Research Paper

Components of the IMC Plan

RPS Group is an… onal consultancy firm which offers advice on the best practices regarding production and exploration of natural resources, energy and oil and gas products.... As such, it is prudent for the oil and gas companies to appreciate the need for environmental protection through evaluation of their waste management practices....
4 Pages (1000 words) Research Paper

Impact of Culture on the International Marketing

The research proposal presented in this document aims to examine the impact of culture on the formulation and the application of an international marketing strategy, as this interaction can be influence furthermore the firm's performance in a specific country.... Furthermore, a method of primary research is proposed in order to formulate a more complete view of the problem.... The structure, the conduction and the data evaluation regarding the specific research are analyzed in accordance with the current conditions and demands of the commercial market....
8 Pages (2000 words) Research Proposal

The Concept of Place Marketing

This research paper describes the concept of place marketing.... This paper outlines the importance of it, the general overview of place marketing, place marketing in London, business in London, business overview in the UK, different factors and development of place marketing.... nbsp;… “Place marketing means designing a place to satisfy the needs of its target markets.... rdquo;  The concept of place marketing has emerged due to the structural, economic and political, and managerial changes in the industrial worlds....
12 Pages (3000 words) Research Paper

Inbound Marketing in Travel Trade Industry

In the paper “Inbound Marketing in Travel Trade Industry” the author solves the problem whether inbound marketing is the best marketing practices in the travel trade industry, and what is its impact on the growth of global tourism business.... Inbound marketing holds a major share in the total sales of the packages.... It is considered as the best marketing practice nowadays, as customers usually have lots of queries.... With the internet, the process of marketing and selling of every product has found a new way to reach the common mass....
12 Pages (3000 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us