StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Communication in International Management - Essay Example

Cite this document
Summary
Communication in International Management Name: Instructor: Date: Advertisements entail communicating a predetermined message to a target audience aimed at attracting their attention towards an item of interest to the advertiser. Advertising is done for the purposes of marketing goods and services to a target audience…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Communication in International Management
Read Text Preview

Extract of sample "Communication in International Management"

Download file to see previous pages

Advertisements can be made out for anything, and other common advertisements include those made out for political and religious purposes. The targeted audience usually does advertising for commercial purposes to increase the consumption of an advertiser’s goods or services. Advertising can be done on numerous mediums through the intended message to the target audience is delivered. Any surface or place that a sponsor pays for in order for that space to carry their message to a target audience is referred to as advertising.

This paper seeks to discuss advertising with relation to communication in international management by highlighting on a Moodle advertisement. The advertisement of choice is one about a company called Genius Gluten Free that deals with baked products like cakes and breads. I have chosen this advertisement because it is a simple advertisement in its presentation and it delivers the message intended by the product’s producers. The advertisement is also composed of the two most important elements of an advertisement making it a good choice for the purposes of this paper.

The advertisement fulfils most of what a typical advertisement should in terms of raising the audiences’ awareness about the product, increases their knowledge, and works on their liking capability (Ott, 2011 p108). The advert also plays on the audiences’ convictions about product suitability to their lives and ultimately their purchasing power and ability (Volkman, 2006 p14). There various goals and objectives that advertisements seek to fulfil with respect to the products and the target audience that adverts are directed towards (Mukerji, 2011 p8).

The means ends theory suggests that a message in an advert should lead to a desired change in a consumer that is beneficial to the advertiser (Zou, Shaoming, and Volz, Y. Z 52). According to Zou, Shaoming, and Volz, Y. Z (54), leveraging involves using adverts to direct consumers’ understanding about a product’s benefits that are relevant to their lives and their personal values. This is meant to drive the consumer to purchase the advertised product in an effort to improve their lives and/or add value to their lives.

Meaning in adverts is brought out through the application of various aspects of advertising. In the Moodle advertisement for the Genius Gluten Free baked products, there is the use of both pictures and words, which serve to reinforce each other’s intended message to the target audience. An advert has various functions depending on the target audience for the product or service. Advertising functions include marketing, social, communication and economic functions, which are all external functions of advertising (Shimp, 2010 p13).

In the Moodle advert, the function of the advert can be construed to be directed at serving a marketing and social function. This is because it addresses the nutritional benefit of Genius Gluten Free baked products to the health of the consumer. The advertisement includes image and word messages that reinforce each other’s meaning towards establishing the intended impact on the customer and potential clients. The advertisement utilizes the use of images and words, which are held either as captions or as plain text.

The advert has an image of what seems like a loaf of bread wrapped in semi-transparent plastic paper with inscriptions about the nature of the bread. The plastic paper wrapping has colouring of Maroon and Yellow or Orange. The colour is

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Communication in International Management Essay”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1487963-communication-in-international-management
(Communication in International Management Essay)
https://studentshare.org/journalism-communication/1487963-communication-in-international-management.
“Communication in International Management Essay”, n.d. https://studentshare.org/journalism-communication/1487963-communication-in-international-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Communication in International Management

Communication in International Management

Communication in International Management Name: Affiliation: University: Communication in International Management Introduction In recent years, the concern about shifting to a healthier lifestyle has gained a tremendous pace.... However, consumers nowadays demand health with taste....
4 Pages (1000 words) Essay

Communication in International Management

Communication in International Management Name: Institution: Communication in International Management Question 3 As European banks and organisations expand their national boundaries and go international, a majority of them are making English their official business language.... management meetings at big banks like Credit Suisse in Switzerland, as well as Deutsche Bank, in Germany, are normally in English.... ?? The use of English The complication of the application of English, as a mother tongue, international language in non-English speaking parts of the world and also as a second language, has been acknowledged by Blommaert (2010), Brannen (2004) and Joseph (2004) and suggestions for transforming Crystal's (2003) concentric circles structure of world English use to contain this complication have been proposed by Seidlhofer (2005) and more lately by Blommaert (2010) to consider the various, active roles of English in diverse parts of the world....
10 Pages (2500 words) Essay

Cross Cultural Communication & International Management Proposal

The intended research will look into diversity and communication in the international corporate environment, comparing traditional Eastern and Western business customs and theories vs.... Existing literature focuses on communication as it is used in leadership and conflict management situations inter-culturally.... “Even if there were widespread cross-cultural agreement on the normative issues of business ethics, corporate ethics management initiatives which are appropriate in one cultural setting still could fail to mesh with the management practices and cultural characteristics of a different setting… multinational businesses risk failure in pursuing the ostensible goals of corporate ethics initiatives” (Weaver, 2002)....
4 Pages (1000 words) Essay

Intercultural Communication

Our course was related to the learning of various aspects of the intercultural communication.... The pictures that I collected are demonstrating the intermingling of various cultures and the texts are from What I have learned during the course on intercultural communication is that in today's world of growing contacts in every part has resulted in effective communication among the people of different languages and cultures.... In this present scenario, communication has got to be as positive as possible without any possibilities of breakdowns and misunderstandings....
6 Pages (1500 words) Essay

Communication Strategies to Promote Holidays in China for British Citizens

Many countries have realised the vast potential in international tourism and they have decided to market their tourists' attractions in… China is one of the countries that has benefited immensely from international tourism.... According to Noreen Barkley, Peiyi Ding and Timothy Lee, China recognised that international tourism was a key part of its economy, therefore, launching many initiatives to increase the business and provide a memorable experience that would help market its tourist attractions (Breakey, Ding and Lee 2008: 567)....
5 Pages (1250 words) Essay

International Management

in international business contexts or other relations, there can be some operational conflicts due to differences in perceptions of time, change, individualism and material factors.... Extensive use of internet is tremendously changing the way people live; their social life, family systems, education, business, culture and… From the international business perspective, internet plays very significant role in assisting business organization to carry out many of their business functions, but one major issue is that it also affects the culture worldwide. As Deresky (2011, p....
17 Pages (4250 words) Essay

International Journal of Business Communication

hellip; The author states that management communications are the core of any business.... The major theory emphasized in this chapter is the theories of Excellence andEffectiveness in Public Relations and Communication management.... As a matter of fact, most organization takes it that communication only deals with information and data management which is not the case (Clampitt 2013).... Communication management should be a consideration as the origin and cause of strategy and process rather than being seen as only dealing with information and data management (Clampitt 2013)....
2 Pages (500 words) Essay

Effective Communication Norms in a Business Setting

The roles, responsibilities and viewpoints of management in different levels differ from each other which affect the pattern of their overall… Communication within any organization mainly refers the interpersonal and employee communication which generally excludes management.... The managers of any organization are responsible for determining policies and applying them across different operations which assist Hence, the management communication is highly important for any organization as they are responsible to effectively and efficiently communicate the policies, processes and future plans of the organization to the subordinates....
11 Pages (2750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us